Eleven S was founded in 2014 by designer Trần Phương Hoa with the mission of creating bridal gowns that not only celebrate the bride's beauty but also tell the unique love stories of each couple. Born from a deep passion for the art of fashion, Eleven S is mainly inspired by intricate floral motifs, reflecting the natural beauty and romance infused in every design.

From its inception, Eleven S has focused on designing bespoke wedding dresses, steering away from fleeting trends to emphasize each bride's story and personal style. Eleven S's designs consistently embody sophistication, drawing inspiration from flowers to convey elegance, gentleness, and romance. Each gown is not merely a wedding dress but a work of art, capturing and preserving the most significant moments in the wearer's life.